About

F*ck Society's Expectations!

Child-free by choice. Success by intention. 

You only die once but you get to LIVE each day. So live the life YOU want, no matter what anyone else says.

Because creating the child-free life of time and financial freedom you know to your core you are meant to have, starts right here.

Hi! I’m Jennifer Vaaler.

Living by this motto is how I’ve been able to create boundaries, make decisions, and know what I want to do and why as a child-free by choice online business owner.

My Mission is to help you fully embrace your no-kid lifestyle and business and all the time freedom and financial freedom it allows.

My Philosophy

  • Time is our most important asset, use it wisely.
  • Organizing your external business and office clutter, makes the internal “chaos” easier to sort out.
  • There is no work/life balance. It’s a matter of knowing your priorities.
  • Child-free women are useful, fulfilled, and contribute to society without having kids
  • Life and business are a journey.

Hey y’all! I’m Jennifer, your Strategic Business Process Consultant, and I’m here to help you turn your entrepreneurial chaos into a well-oiled machine.

My Caffeinated Journey

Picture this: an INFJ “adventurous homebody” nestled in the gorgeous Mountains of North Carolina, sipping artisanal coffee, and plotting business optimization. That’s me in a nutshell.

My journey’s been wilder than a rabbit in a carrot patch. I went from slinging lattes to owning a drive-thru coffee shop faster than you can say “large triple shot espresso.” Talk about a crash course in entrepreneurship!

I realized I loved creating kick-ass business systems and helping others turn a large vision into a plan with small steps way more than explaining the difference between a flat white and a latte for the millionth time. So, I made a hard pivot and dove headfirst into the world of business strategy and organization.

What I Do Now: Strategic Business Process Architect

Fancy title, right? But what does that actually mean for you, my fellow childfree entrepreneur?

I help you get all those brilliant (but messy) business ideas out of your head and onto paper.

Think of me as your personal business GPS – I’ll help you map out the route to your version of success, avoid the traffic jams of inefficiency, and find the shortcuts to scaling without burning out.

How I Can Help You Level Up Your Business Game

I won’t write your entire business plan or set up your tech for you. I know some amazing people for that though). 

But what I will do is:

– Design strategic frameworks that make your business processes sing

– Document your workflows so they actually make sense (even after your third cup of coffee)

– Create roadmaps so you know exactly what to do next (no more spinning your wheels!)

– Provide expert guidance on optimizing your systems (without the tech headaches)


Why Work With Me? (Besides My Awesome Coffee Recommendations)

  1. I’ve been in your shoes: From barista to business owner, I know the chaos of entrepreneurship firsthand.
  2. All about results: My goal is to help you gain back 10 hours a week through smarter systems.
  3. Keep it real: No corporate jargon or cookie-cutter solutions here. Just straight talk and strategies tailored to your unique business.
  4. Leveling up: Currently pursuing my CAPM certification to bring even more project management expertise to the table.


Let’s Make It Happen

If you’re ready to turn your business vision into reality, create systems that actually work for you, and scale without burning out – let’s chat.

Remember, you didn’t come this far just to come this far. It’s time to build a business that lets you live life on your terms, whether that’s cosplaying at steampunk conventions or gaming till the wee hours.

Ready to get started? Let’s map out your path to success, fueled by great coffee and even better strategies!

Time Management & Organizing Saved Me

When people see what I do, they assume that I must have always been organized and put-together. 

NOPE. 

Let me tell you, it was NOT like this until I HAD to make it like this. 

Back in 2011, I transitioned from barista to drive-thru owner. I guess you could say I skipped all the promotions and went straight for the brass ring! LOL 

But…

I had to learn VERY QUICKLY that time and space were precious. 

It was trying to operate with a regular cafe-sized inventory, out of that tiny area, that I had to learn to be organized with my surroundings. 

I also had to learn how to manage time because I was no longer just “brewing up shots of happiness” for customers. I was now in charge of EVERYTHING else: admin, marketing, managing my employee, picking up supplies, then going home to ‘walk on eggshells’ around HIM…

During this time, I was in an abusive relationship and originally started this website to document my entrepreneurial journey, as a distraction.

I also decluttered 85% of my stuff. It was the productive outlet I needed to turn my anger and anxiety into enough courage to leave that relationship and start my life over.

There was a fire within me that knew I was meant for something more. 

I knew if I didn’t change my situation and take action, nothing would ever change. 

I was terrified, lost, and wasn’t sure of what the future would hold, but it was time for my new journey. 

This empowered me set goals and took action, I felt lighter, less stressed, order, and flow. 

After I left, I never looked back.

Since the day I left, I promised myself I’d never let anyone (including society) tell me how to live my life.

I’ve been obsessed with time management, home office organization, and planning ever since.