F*ck Society's Expectations!
You only die once but you get to LIVE each day. So live the life YOU want, no matter what anyone else says.
Because creating the child-free life of time and financial freedom you know to your core you are meant to have, starts right here.
Hi! I’m Jennifer Vaaler.
Living by this motto is how I’ve been able to create boundaries, make decisions, and know what I want to do and why as a child-free by choice online business owner.
My Mission is to help you fully embrace your no-kid lifestyle and business and all the time freedom and financial freedom it allows.
My Philosophy
- Time is our most important asset, use it wisely.
- Organizing your external business and office clutter makes the internal “chaos” easier to sort out.
- There is no work/life balance. It’s work-life integration that honors your priorities.
- Child-free women are useful, fulfilled, and contribute to society without having kids
- Life and business are a journey, not a destination.
As the Time Freedom Coach for Childfree Entrepreneurs
I’m here to help you turn entrepreneurial overwhelm into intentional time freedom, because being childfree means you get to design life on YOUR terms.
My Caffeinated Journey from Chaos to Clarity
Picture this: an INFJ “adventurous homebody” nestled in the gorgeous Mountains of North Carolina, sipping artisanal coffee, and helping fellow childfree entrepreneurs reclaim their time. That’s me in a nutshell.
My journey’s been wilder than a rabbit in a carrot patch. I went from slinging lattes to owning a drive-thru coffee shop faster than you can say “large triple shot espresso.” Talk about a crash course in entrepreneurship—and burnout.
Here’s the real talk: I had to learn VERY QUICKLY that time and space were precious. Operating out of a tiny space while managing EVERYTHING—admin, marketing, employees, supplies—plus navigating an emotionally abusive relationship? Yeah, that was my rock bottom moment.
But here’s what I discovered in that mess. I was damn good at creating systems, boundaries, and habits that actually worked. I realized I loved helping people turn overwhelming visions into clear, doable action steps way more than explaining the difference between a flat white and a latte for the millionth time.
So I made a hard pivot. I left that toxic relationship, decluttered 85% of my stuff, and dove headfirst into what I was truly meant to do: helping childfree entrepreneurs create time freedom without the burnout.
What I Do Now: Time Freedom Coach & Operations Strategist
I help childfree entrepreneurs and creators who are tired of wearing every hat, drowning in their to-do lists, and feeling like they’re always “on” even though they chose this lifestyle for MORE freedom, not less.
Think of me as your personal business GPS for time freedom. I’ll help you map out systems that honor your childfree lifestyle, eliminate decision fatigue, and create space for what actually matters to you.
Why Work With Me?
(Besides My Awesome Coffee Recommendations)
I’ve been in your exact shoes: From barista to business owner, I know the chaos of entrepreneurship firsthand—and I know what it’s like to navigate it without kids while everyone assumes you have “all the time in the world.”
I speak your language: No family-first assumptions, no hustle-harder mentality. Just real strategies for childfree entrepreneurs who want time freedom, not time slavery.
Results that matter: My clients typically reclaim 10-15 hours per week through smarter systems and clearer priorities. That’s time for gaming, travel, hobbies, or just Netflix and chill—your choice.
Integration, not balance: I’ll never tell you to “find work-life balance.” Instead, we’ll create work-life integration that honors your seasonal rhythms and childfree lifestyle—whether you’re in a “hermit at home gaming for 12 hours” phase or a “let’s conquer the world” phase.
I get your world: From navigating nosy relatives at family gatherings to designing days around what energizes YOU (not what society expects), I understand the unique challenges and incredible opportunities of the childfree entrepreneurial journey.
Let’s Make Time Freedom Happen
If you’re ready to stop feeling like your business owns you and start designing systems that give you back your time—let’s chat.
You didn’t choose the childfree life to be busier than parents. You chose it for FREEDOM. Let’s make sure you actually get to enjoy it.
Ready to reclaim your time? Book your strategy session and let’s map out your path to time freedom, fueled by great coffee and even better boundaries.
Time Management & Organizing Saved My Life
When people see what I do, they assume that I must have always been organized and put-together.
NOPE.
Let me tell you, it was NOT like this until I HAD to make it like this.
Back in 2011, I was juggling a drive-thru coffee shop, managing employees, handling all the admin work, AND walking on eggshells in an emotionally abusive relationship. I was drowning in my own life.
But here’s what that chaos taught me. When everything feels urgent, nothing actually is.
I had to learn to prioritize ruthlessly. I had to create systems that worked even when I was running on fumes. And most importantly, I had to set boundaries that protected my sanity and my future.
During this time, I decluttered 85% of my stuff—not because I’m naturally minimalist, but because I needed that productive outlet to turn my anger and anxiety into enough courage to leave and start over.
There was a fire within me that knew I was meant for something more.
The day I left that relationship, I made myself a promise: I’d never let anyone (including society) tell me how to live my childfree life again.
I’ve been obsessed with time management, intentional productivity, and helping fellow childfree entrepreneurs ever since. Because if my mess can become this life of time freedom and intentional success, yours can too.
Your time is precious. Let’s make sure you’re spending it on what actually matters to you.